Swiggy: Revolutionizing Food Delivery in India. Swiggy Food & Grocery Delivery, India’s food delivery giant Swiggy launches credit card.


In 2014, an innovative online food ordering and delivery platform called Swiggy was born in India. Founded by Sriharsha Majety and Nandan Reddy, Swiggy initially started as Bundl, an e-commerce website that facilitated courier services and shipping within the country.

However, the founders recognized the tremendous potential in the food delivery market and decided to pivot their business, rebranding it as Swiggy.

This article delves into the fascinating journey of Swiggy, its expansion into various services, funding, acquisitions, and the challenges it faced during the COVID-19 pandemic.

The Evolution of Swiggy

1. From Bundl to Swiggy: A Bold Transition

Swiggy’s journey began with a courageous shift from being a courier service provider to becoming a pioneering player in the food delivery industry. This transformation proved to be a game-changer, as Swiggy revolutionized the way Indians ordered food.

2. Diversification of Services: Beyond Food Delivery

Swiggy’s quest for innovation led to the expansion of its services. It introduced “The Bowl Company” in January 2017, a cloud kitchen chain that offered a diverse range of delicious dishes to cater to the diverse palates of Indian consumers.

3. Swiggy Access: Empowering Restaurant Partners

In November 2017, Swiggy Access was launched, a kitchen incubator business that provided restaurant partners with ready-to-occupy kitchens. This initiative empowered restaurants to reach a broader customer base without the need for significant investments.

4. Venturing into General Product Deliveries

In early 2019, Swiggy expanded its horizon and ventured into general product deliveries with “Swiggy Stores.” This service enabled customers to order products from local stores, further strengthening Swiggy’s position as an all-inclusive delivery platform.

5. Swiggy Go (Swiggy Genie): Convenience at Your Doorstep

Swiggy Go, later rebranded as “Swiggy Genie,” was launched in September 2019. This innovative service provided customers with instant pickup and drop-off solutions for document and parcel deliveries, catering to the increasing demand for quick and reliable delivery options.

6. Doorstep Alcohol Delivery during COVID-19

During the COVID-19 pandemic, Swiggy demonstrated its adaptability by venturing into doorstep delivery of alcohol in certain states. This strategic move not only served consumers but also supported local authorities in enforcing responsible alcohol distribution.

Funding and Acquisitions

7. Garnering Investments from Prominent Firms

Swiggy’s potential caught the attention of various venture capital firms and companies, leading to substantial investments from Naspers, SoftBank, and Prosus, among others. These investments fueled Swiggy’s expansion and technological advancements.

8. Strategic Acquisitions to Strengthen Offerings

To enhance its capabilities and broaden its service portfolio, Swiggy made strategic acquisitions. Acquiring businesses like Scootsy Logistics, SuprDaily, Dineout, and LYNK enabled Swiggy to tap into new markets and provide unparalleled services to its customers.

9. Acqui-Hiring to Foster Innovation

Swiggy’s commitment to fostering innovation led to the acqui-hiring of startups like 48East and Kint.io. These talents infused fresh perspectives and ideas into Swiggy’s operations, further solidifying its position as an industry leader.

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Collaborations and Future Technologies

10. Partnering with Renowned Food Chains

To offer customers a wide array of options, Swiggy formed partnerships with popular food chains like Burger King, McDonald’s, and Pizza Hut. These collaborations added prestige to Swiggy’s platform and expanded its customer base.

11. Embracing Technology: Swiggy and Google Local Guide

Swiggy partnered with Google Local Guide to leverage customer reviews and enhance its services. This collaboration allowed customers to make informed decisions and provided valuable insights to Swiggy for continuous improvement.

12. Convenient Payments with Swiggy Money

To simplify payments and provide a seamless experience to its users, Swiggy introduced “Swiggy Money,” a digital wallet. Through a collaboration with ICICI Bank, this feature empowered customers to transact securely and efficiently.

13. Exploring the Future: Drone Deliveries

In a bid to remain at the forefront of innovation, Swiggy explored drone deliveries in partnership with ANRA Technologies. This futuristic approach aims to enhance delivery efficiency and cater to evolving customer demands.

Challenges and Resilience

14. Navigating the COVID-19 Pandemic

The COVID-19 pandemic posed unprecedented challenges for Swiggy. The restrictions on movement impacted its operations, leading to temporary layoffs and the closure of some cloud kitchens. Despite these challenges, Swiggy displayed resilience and adapted its services to support the community during these tough times.


Swiggy’s journey has been nothing short of remarkable. From its humble beginnings as Bundl to becoming a trailblazing food delivery giant, Swiggy has continuously evolved to meet the ever-changing needs of its customers.

By diversifying its services, embracing technology, forming strategic partnerships, and navigating challenges, Swiggy has cemented its position as a leader in the Indian food delivery market.


Q. Is Swiggy available in all cities in India?

Swiggy operates in numerous cities across India, and its reach continues to expand to new locations.

Q. Can Swiggy deliver alcohol everywhere?

Swiggy’s alcohol delivery service is available only in specific states where local regulations permit.

Q. How does Swiggy ensure the quality of its food deliveries?

Swiggy maintains a high standard of quality by partnering with reputed restaurants and ensuring timely deliveries.

Q. Does Swiggy offer customer support for order-related issues?

Yes, Swiggy provides dedicated customer support to address any order-related queries or concerns.

Q. What are Swiggy’s plans for the future?

Swiggy aims to continue innovating and expanding its services, with a focus on incorporating emerging technologies for even better customer experiences.